- National advertising including TV, print, and on line to generate brand awareness – watch our TV Commercials
- National and local loyalty strategies
- National PR agency/national and local social media strategies
- Franchisee microsites with resources to help educate and support
- Local store marketing guides, creative and advertising materials for local use
- Regional advertising through co-op groups with materials, resources, and media guidance provided
- Bi-weekly communication to all franchisees
